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【学术沙龙】第23期
发布时间：2019-05-07
【时间】2019年5月8日（星期三）15:00
【地点】威廉希尔williamhillB401会议室
【嘉宾】杨小山 博士
【主题】On building a business ecosystem of county level e-commerce companies: An adaptive structuration perspective
【摘要】
The purpose of this study is to explore how e-commerce companies utilize platform technology and engage stakeholders to build a business ecosystem. A multiple case study method is adopted and four successful county-level e-commerce companies are examined. Six main themes are identified from the discussion of four cases as platform technology, internal and external factors, e-commerce strategy, managerial activities, outcomes, and new business ecosystem. Through investigating from an adaptive structuration perspective, this study proposes a conceptual framework associated with six sets of propositions. This study contributes to theory development through extending and enriching adaptive structuration theory to an inter-organizational focus in e-commerce business context. We provide an adaptive structuration perspective to explore the e-commerce on building a business ecosystem. The proposed conceptual framework provides potential guidelines for companies to design and implement their e-commerce business.